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JULIE GARCIA

Hi! I’m Julie - designer and owner of Good Spark. I’m a color enthusiast who is inspired by the beauty in everyday things. I believe that good design makes people feel something. It’s the feeling people get when they see your product or hear your mission statement. It’s a beautiful culmination of your very specific ‘why.’

I believe in a people first approach to design - let’s tell your story together.

Text overlay saying: "You bring the good, I bring the spark."

my values

  • I don’t have a business persona, I’m just ME through and through. I build connections beyond transactions and take on clients that I truly feel inspired by. 

  • My work aims to spark joy in a world that desperately needs it - this will always be reflected in my brand. 

  • I’m incredibly passionate about maintaining a very high standard, and am refining my work so you’re absolutely guaranteed a quality product. 

  • My approach is human centered - I make sure you’ll never feel like a number or just a client. We’re friends now! I’m rooting for you. 

OK, I'M IN! LET'S DO IT.
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Let’s be friends?

OK, show me the work!
HOW I ENDED UP HERE! Proof you don’t need to have it all figured out to start. Sharing a little of my journey to become a brand designer. I wanted to share this because we ALL have such unique and nonlinear paths that it can sometimes be insp
WHAT I SAW VS WHAT I DESIGNED PART 3 - Giving you another a peak behind the curtain to see the inspiration behind some of my work! Here’s how I translate inspiration into something entirely my own. Across all of these, i notice the same patt
JAMMED PART 2! A little more jam for ya - a second flavor/excuse to add more colors obviously. Keeping this design super simple, but bold. Here’s your reminder to make time for passion projects, they really help you play and get out of your h
JAMMED 🍞 a jam you’ll want by the spoonful. I scanned the jam aisles at the grocery store and found everything to be SO busy, so for this project I wanted to strip it down. I customized the logo type for a super unique fit and just let the nam
CHUBBY BUNS THROWBACK - Every once in a while I revisit old projects and give them a little refresh! This concept for Chubby Buns is from a couple years ago, and it’s still one of my favorite reminders that good design doesn’t have to b
A color rule I follow: don’t use pure colors! When a color is fully saturated, it often feels flat or overly digital. I usually push colors slightly warmer, cooler, deeper, or softer so the palette feels more intentional and unique. Same c
This is who you’re asking to create an iconic brand for you 🥹 I’m not a trend gal at all but I love this one! I get so focused on the workday and everything I’ve got to do that I sometimes forget how freaking cool my job is. Gett
BEHIND THE BRAND - OOLIO! My most referenced design project. A true passion project! I didn’t want this to look like anything else out there so I opted for really non traditional colors and that opened the door for everything else! Love being
THE CLIFF NOTES VERSION - of brand design with me. Restaurant edition! Looooots more goes on behind the scenes but here are some sneak peaks at some highlights/key moments in the design process. PS - shout out to my amazing clients @lagitafocacce
PICK YOUR AESTHETIC - PART 2. A follow up with some more visual directions to help guide your rebrand. Lots of these are outside of my personal style BUT are ones I’m dying to design! I’m a bright and bold gal, yes, but I absolutely love
BARE EARTH 🌱🌎 - SO excited I got to make time for this passion project! I’ve been really deep in design mode with client work that I love, but there’s something special about working on your own stuff. For this brand, I was inspired b
PUNCH CARD PARTY - I’ve been inspired by seeing so many cool punch cards online lately so I created a few for some of my favorite brands I’ve created 🥰 Just for fun and a good way to reinvigorate and reimagine older work! Hope you enjoy
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